About

Our paths shouldn't have crossed
until we realized we were
fighting the same problem

Across businesses in two different fields – commercial growth and entertainment media, we kept running into the same issue; Companies looking at all the right data, but uncertain on how and when to act on it

Kavir Advani

Kavir Advani

Co-founder · Growth Strategy

Over two decades driving growth across consumer goods and alco-bev portfolios inside Fortune 500 environments. Managed global brands including the Marlboro franchise, L&M, Glenfiddich, Hendrick's, The Balvenie across South-East Asia. Worked on Business Development, scalable revenue models, brand management and route to market strategies

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Vikrant Bhardwaj

Vikrant Bhardwaj

Co-founder · IP & Content

Over two decades developing and scaling limited & multi-season formats across leading platforms — JioHotstar, YouTube, Star India, Zee, MX Player, Netflix, Sony and National Geographic. International adaptations including MasterChef, and original IP including MTV Roadies and MTV Hustle

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Curious how we think?

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The philosophy above turned into a five-stage process we use with every client. Here's how it works

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